graphic design and marketing
Course 1: Introduction to Graphics & Design
This course is designed as the foundational course for both the Graphics Production and Graphics Design pathways. The Graphics and Design course provides students with the processes involved in the technologies of printing, publishing, packaging, electronic imaging, and their allied industries. In addition, the Graphics and Design course offers a range of cognitive skills, aesthetics, and crafts that includes typography, visual arts, and page layout.
Course 2: Graphic Design & Production
Prerequisite: Intro. to Graphics & Design
This course builds on knowledge and skills learned in the Introduction to Graphics and Design course and focuses on procedures commonly used in the graphic communication and design industries. Students will gain more experience in creative problem solving and the practical implementation of those solutions across multiple areas of graphic design and graphic communications.
Course 3: Advanced Graphic Design
Prerequisite: Graphic Design & Production
Students will continue to explore the principles of design and layout procedures relating to the field of graphic design in an increasingly independent manner. Content will cover electronic systems and software programs used in graphic design, page composition, image conversion, and digital printing. Knowledge and skills in digital design and imaging will be enhanced through experiences that simulate the graphic design industry and school-based and work-based learning opportunities. This is the final course in the Graphic Design pathway.
Graphic Design Career Opportunities:
- Graphics and Printing Equipment Operators
- Lithographers and Plate makers
- Computer Typography and Composition Equipment Operators
- Desktop Publishing Specialists
- Web Page Designers
- Packaging Designer
- Graphic Designer
- Copy Writer
- Multimedia Designer
- Web Graphics Designer
- Interactive Graphics Designer
- Catalog Designer
- Graphic User Interface Designer
- Senior Art Director
Course 1: Marketing Principles
Marketing Principles addresses all the ways in which marketing satisfies consumer and business needs and wants for products and services. Students develop a basic understanding of Employability, Foundational and Business Administration skills, Economics, Entrepreneurship, Financial Analysis, Human Resources Management, Information Management, Marketing, Operations, Professional Development, Strategic Management, and Global Marketing strategies. Instructional projects with real businesses, work-based learning activities including School-Based Enterprises, and DECA application experiences should be incorporated in this course.
Course 2: Promotion and Professional Sales
Prerequisite: Marketing Principles
This course focuses on the performance of key responsibilities required in a retail environment. Students develop skills in pricing, visual merchandising, advertising, special promotions, professional sales, and customer service.
Course 3: Marketing Communication Essentials
Prerequisite: Promotion and Professional Sales
This course focuses on the communication aspects of the business in relation to customer/consumer relationships. Students develop knowledge and skills in advertising, direct marketing, public relations, sales promotions, and digital marketing communications. Students learn how communications affects budget considerations, marketing information decision-making and all future business opportunities.
- Small Business Owners
- Chief Executive Officers
- Financial Manager
- Independent X’s (e.g., distributor)
- Customer Service Representatives
- Management Analyst
- Administrative Support Representatives (e.g., human resources, clerical, finance, technical)
- Business to Business Salesperson
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